hospitals are transforming

Work as Executive coach and consultant in strategy in the health market offers a unique perspective. The last two years I found myself for global projects, several billion dollars involved medical device companies, important information technology leader, business-oriented teaching hospitals regional hospital systems and investors. He gave an interesting perspective that has attracted the omen landscape health care reform to visit. Then a series of changes are still to come, the momentum of change is through already by the sector.

The State Affairs, on both sides to see of the medical device development / hospital, producer / consumer relationship is not unnoticed .c ' is a privileged overlook that revealed not only the drivers behind in a rapidly changing market, but crawl on both sides of this symbiotic relationship with initiatives to implement.

Two significant changes occur, one inevitably leads to another. Firstly the hospitals are moving towards evidence-based care. I know this may seem a little strange and confusing (i.e. patients) secular person, medicine and the practice of science.Is not always evidence-based science? well, Yes, of course it is, in the laboratory or test clinique.Mais clinical medicine is supplied through a practice. While we all trust surgeons and doctors are guided and we also happily impregnated with the science of medicine, that once in practice of medicine is on Science and technology evolve.

Medical science standing Schritt.Fast is 30 billion annually $, research taxpayers by the national institutes of health invested accélération.Et grows the envelope forward at a pace never this figure includes not dollars for research and development biopharmaceutical and medical technology companies. In fact it has projected recently been every five is double as scientific knowledge of mankind. Expect clinical studies, peer as even better surgeons and medical practitioners to read every year?

Do the best doctors and surgeons to keep pace with the science, but traditionally you practice with a relatively small community of peer institutions. The practice of clinical medicine, in contrast to many other industries, which was focusing on the technology front, fragmented. All variables that collects, analyzes and aviation, electronics, mechanical engineering, automotive, pharmaceutical, manufacturing have been applied, even the perfect French fast food FRY frying were critical quality is inaccessible in clinical medicine.So far.

Federal requirements for patients who records is Automation trigger a new era in medicine.And patient data is just the beginning. Application of computer technology, the ability to capture large statistically significant clinical demographics, genetics, pools with conditions, treatments, surgical procedures, perioperative care and patient is a seismic shift results as practiced medicine in the future führen.Dies is probably the last frontier, last industry implementation of raw data into compelling information significantly benefit check quality, costs and standardize processes to optimize these two factors at the same time.

The net effect of which is a fundamental change of the purchases of influences and decision makers for the purchase of medical equipment in the hospital.Once the exclusive domain preference surgeon, these decisions are now added value migrate committees;Team of clinical and administrative professionals who help find the next wave of positive results in patients who realize the promise of evidence-based care and efficiency application leads inevitable and immediate manufacturers médicaux.Les challenge criteria together, where, and what is purchased is marketing model escaped from their traditional sales is.

Sale of medical device of multi billion dollar company engines organizations are not risky organic germinated in the market.Organizations carefully optimized through a continuous sequence of professionals exceptionally alive over one hundred years of presence on the market and, in many cases have decades of leadership in the internal market.It organizations proud and pedigree.Refined drink and food with key stakeholders, setting organizations and simply way capable surgeons important clinical opinion leaders and the green light for the clinical community professional sales training "early adopters" überzeugen.Geehrte dozens, even hundreds of highly paid sales mercenaries, who have invested years or even decades growing relations and a professional presence on their territory.

The tide change effect moves in the market is quickly this listening delivery vehicles and traditional value proposal fine Maschinen.Sie are not frigates can turn a Cent.Sie are the equivalent of being responsible for carrier at the Suez Canal to the medium without steam or impetus to verlieren.Viele companies recognize medical device that you to adapt to the radically different circumstances, you together no historical experiences navigation rarely used in mind, catastrophic change müssen.halten the established titulaire. Carrières and long date originated and under very different drivers influences and environments, firmly anchored in the past developed haben.Verarbeitung change is not easy.

It ends with the need for medical device companies new approaches unprecedented development, marketing and sales technology finden.Bietet you a turnkey solution, shelf change a change of perspective through Adaptive adaptatif.Changement requires thinking, are fresh and effective processes to.. .the coalesce ' enable imperative adaptive success requires organizations align and use your leadership, strategy and culture;full of intellectual property and human talent, what you enjoy US ' adaptation to transform and move fast healthcare environment requires the courage to step away from aging and development distribution models and discover new paths in the market.

With what we have seen, can I can't help but think of Darwin and his theory of evolution people misunderstand .beaucoup his theory of the survival of more fort.Il is not the strongest, most important, or the most intelligent survivre.Il is among those who are more adaptable to changer.Et it with types, Enterprise it with medical device today '... those that more adaptive changes are those that will evolve in the future.